Introduction - What is a D-U-N-S Number?
Before starting any deployment process of a white-label mobile application on the App Store and Play Store, obtaining a D-U-N-S number is an essential step.
A D-U-N-S (Data Universal Numbering System) number is a unique nine-digit code issued by Dun & Bradstreet (D&B) to identify businesses. This number acts as a global standard for business identification and is used by numerous organizations and platforms worldwide.
It is required by Apple to create an organizational developer account, a prerequisite for publishing white-label applications under the client's name.
Thus, it is the first crucial step in our process for launching your white-label application online.
Check if a D-U-N-S number exists
1. Identify the necessary information
Gather your organization's information:
Official name of the organization
Full address of the headquarters
SIREN or SIRET (optional but recommended)
City and postal code
2. Search in the Apple public database
Select the country where your organization's headquarters is located
Enter the entity name and city
👉 If a result appears, note the D-U-N-S number
This step requires an Apple account. You can anticipate the next steps by creating a dedicated Apple account for deployment, or use your personal account temporarily for the search.
Apple Article on the D-U-N-S® Number 📰
3. If no result: search on the Dun & Bradstreet portal
Enter the organization/company name and country
Check if the entity is recognized in the database
👉 If your entity appears, click on Email and request the D-U-N-S number from Dun & Bradstreet
If despite searching Apple's and D&B's databases, you haven't found your D-U-N-S number, you can follow the procedure to create a new number. 👇
3 Bis. Request by email to Dun & Bradstreet
If you found your entity in the D&B database, you can write directly to Dun & Bradstreet depending on your country.
Example for D&B France: Send a mail to dunsfrance@dnb.com
Subject: Request for recovery of our D-U-N-S number
Hello,
We are the following entity and we believe we have a D-U-N-S number.
Full legal name: [CCI Hauts-de-France / University XYZ / Region ABC]
Headquarters address: [Street – Postal code – City]
SIREN/SIRET: [optional but useful]
Could you confirm our D-U-N-S number or guide us on the procedures?
Thank you in advance for your feedback.
Best regards,
[Name + Position]
👉 Wait for a response from D&B (2 to 5 business days)
Create a new D-U-N-S number for your structure
To allow a member of your team to officially request a D-U-N-S number, here are the steps to follow
Prerequisites
Verify beforehand that the number does not exist (see first procedure)
Plan to create a free D&B user account
1. Go to the official D&B support portal
Log in or create a D&B user account
Navigate to the form for requesting a D-U-N-S number for your own company
2. Fill out the D-U-N-S number request form
The information to provide includes:
Full name of the organization
Complete postal address
Type of organization: public / private
Name and position of the applicant
Professional email address
Phone number
Purpose of request: e.g. "Requirement for a D-U-N-S identifier to create an Apple/Google developer account"
Additionally, we advise attaching:
Kbis extract or proof of legal existence
Signed explanatory letter (optional but reassuring)
You now need to wait for the number assignment, which typically takes 10 business days. You will receive your number by Email.
🔐 Practical advice to convey to your teams
Never use a D-U-N-S number of another entity
Internally document the D-U-N-S number upon receipt
Always use the same legal name in Apple/Google and D&B
Anticipate processing time to avoid delaying an application's publication
📚 Useful links
To learn more, visit our help center.
💬 If you can't find what you're looking for, contact us via chat. 💬